Comscore CEO Bryan Wiener leaves abruptly

  • Push-out Score determined
  • After less than one year in the position
  • Thanks and good wishes for Wiener
  • Dale Fuller taking over in the interim
  • Search for a successor

(exechange) — Reston, Virginia, April 1, 2019 — Bryan Wiener, chief executive of Comscore, leaves. It is an abrupt change. As announced by Comscore Inc. in a news release published on Sunday, March 31, 2019 and in a regulatory filing published on Monday, April 1, 2019, Bryan J. Wiener leaves his post as chief executive officer at the media measurement and analytics company after less than one year in the role, effective immediately.

No company wants a CEO to depart in the first year.

Comscore will undertake a search for a successor.

Bryan Wiener’s duties will be taken over in the interim by Dale Fuller, a former chief executive officer of MokaFive, as interim chief executive officer.

Already a director

Fuller is already a director of Comscore. Often a board member is a last resort, someone who is turned to in desperation when a company cannot find suitable candidates. On the other hand, directors-turned-executives represent a blend of outsider and insider.

They don’t have the constraints of a pure insider when it comes to leading painful changes or making unpopular decisions, and they have more company knowledge than a pure outsider.

Having been a director, Fuller understands the expectations and dynamics of the board and has knowledge of Comscore’s organization, risk-management practices and strategy.

Bryan Wiener’s move is part of a management shake-up also involving the position of president.

“Mr. Wiener disagreed with the Company regarding the execution of the strategy”

The management change is explained as follows. Comscore said in a fairly blunt statement: “Mr. Wiener delivered a letter of resignation to the Board regarding his resignation, … indicating that although the Board and Mr. Wiener are generally aligned on the Company’s strategy, Mr. Wiener disagreed with the Company regarding the execution of the strategy.”

Comscore also announced the appointment of Irwin Gotlieb, Joanne Bradford and Kathi Love to its board of directors. Dale Fuller will serve as interim chief executive officer. “The addition of these long-tenured media and technology executives is designed to accelerate the company’s next phase of growth and is effective April 1, 2019,” Comscore said.

Precise information regarding Bryan Wiener’s future plans was not immediately available.

“Resignation”

Comscore said: “Dale Fuller, currently a director, was named interim chief executive officer following the resignation of Bryan Wiener, who is also stepping down from the board of directors effective today.”

Comscore further said: “On March 31, 2019, Bryan Wiener, then Chief Executive Officer of the Company and a Class II member of the Board, notified the Company of his resignation as Chief Executive Officer and director, effective immediately.”

Share price decline

The announcement follows a decline in Comscore, Inc.’s share price of 65 percent since July 2015.

Chaired by Brent Rosenthal

Comscore, Inc. is chaired by Brent Rosenthal.

In the position of CEO since 2018

Bryan J. Wiener has been Chief Executive Officer of comScore, Inc. since May 30, 2018.

Before joining Comscore as Chief Executive Officer, Wiener served first as CEO and later as executive chairman of 360i, where he pioneered a new kind of agency designed to help brands capitalize on change, leveraging deep expertise in data, technology and innovation to drive measurable impact across all media platforms.

While there, Wiener scaled the company from fewer than 40 to more than 1,000 employees worldwide, and partnered with some of the largest and most iconic brands in the world including Coca-Cola, Nestle, Mondelēz, Capital One, NBCUniversal and Pernod-Ricard at a critical moment when marketers were grappling to effectively reach their customers.

In 2010, 360i’s position as a leader in the new media landscape led the company to be acquired by global advertising holding company Dentsu Inc.

After almost a decade as CEO, Wiener became executive chairman of 360i in 2014.

From 2014 through 2015, Wiener concurrently served as chairman of Expion, a social content marketing software company that was successfully acquired by Sysomos.

Wiener also previously held a series of senior management positions at public companies including serving as president of global services at the early VoIP software company Net2Phone, where he led a two-year, $75 million EBITDA turn-around.

Prior to Net2Phone, Wiener served as general manager at TheGlobe.com, one the first-ever social media companies.

Wiener currently serves on the Agency Advisory Board for the Interactive Advertising Bureau (IAB) and the S.I. Newhouse School of Public Communications at Syracuse University, where he was inducted into the world-renowned media and communications school’s Hall of Fame.

Wiener has been named a “Media Maven” by Advertising Age and to the “Mediaweek 50 List” (now part of Adweek).

At the time of Bryan Wiener’s appointment as chief executive officer at Comscore, Bill Livek, then Comscore’s president and vice chairmain, had said: “Bryan is a universally-respected change agent in the business world, known for specializing in growing companies into market leaders, and I am thrilled to welcome him to the Comscore executive team. Over the past six months, I’ve gotten to know Bryan well and believe deeply in his vision for Comscore, as well as in his ability to inspire our existing workforce and secure new talent to support the evolving needs of the company.”

At the time of his appointment as chief executive officer at Comscore, Wiener had said: “I’m energized by the opportunity to join Comscore during this pivotal moment for our business and our industry. In a world where people are increasingly consuming media across platforms, the need for a trusted, objective and consistent currency to measure audience and advertising ROI only grows. Comscore is uniquely positioned to provide this new model, as it has the scalable data, technology and history of innovation to power the industry’s future.”

Push-out Score determined

The Push-out Score™ determined by exechange gauges the likelihood that Bryan Wiener was pushed out or felt pressure to leave the position.

exechange reached out to Comscore and offered the company the opportunity to comment on the score.

Read the full story in the exechange report 14.2019 ($).